2007BEC高级全攻略之口试指导--话题讨论试题精选(二)

10. Advertising: the importance of television and cinema advertisement

In fact television and cinema advertising both

13. International sales: how to decide which sales incentives to offer a new foreign customer (本题做为思考题，请大家考虑一下。我们下次课将要学到。)

 

14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best candidate for a post is selected)

 

During the selection process we should pay attention to the candidates’ quality and attribute. Quality refers to the candidate’s ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies.

 

 

15. How to decide whether to float a company on the stock market

 

A: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.