Unit2LettersofEstablishingBusinessRelations

(2) Be courteous, be sincere and polite in tone and attitude. Be equal in language to every client; give a prompt
and complete reply.
(3) Use the standard and formal letter layout. Try to make your letter printed and tidy.
(4) Avoid grammar mistakes so as to makea good first impression.
(5) Explain tactfully if you cannot meet the needs required in theletter.
(6)The terms of sales or purchases are mentioned and catalogues, price lists and other details enclosed for
reference.
IV. Learning Guide:
1. Identify thecharacteristics of the direct approach of writing letters of establishing business relations;
2. Understand the general sentence structures and organization of paragraphs;
3. State directly your business line, mode, your purpose and request etc;
4. Know how to express your wish to cooperate and to get a favorable reply in the future business
communication.
V. Assignments
1. Analyze the following letter:
ZHONG ZHOU TEXTILES IMPORT & EXPORT CORROPRETION
No.313 Fangzi Road, Zhengzhou, Henan, the People’s Republic of China
Tel: 70785 Cable: TEXT ZZ Zhengzhou  Telex : 96553 ZHTEX CN
Your Ref. No
Our Ref. No. ZZEB-514
November 16, 2003
Chicago Clothiers, Inc.
1610 Morton Ave.
Chicago 27, I11.
U.S.A
Gentlemen:
Re: Establishing Business Relations
The Commerci
al Counselor’s Office of the Embassy of your country in China has conveyed to us your desire
and proposal to establish business relations with the foreign trade corporations of China. A copy of your letter to
that effect has been handed to us.
Our lines are mainly textiles. We wish to establish business relations by the commencement of some practical
transactions. To give you a general idea of the various kinds of textiles now available for export, we are enclosing
herewith a catalogue and a price list for your examination. Any specific enquires from you would be appreciated.
At the same time we want to know your details and prices of various kinds of goods you would be interested
in selling. We would be glad to study the sales possibilities in our market.
We look forward to receiving from your good news.
Faithfully yours,
Zhong ZhouTextiles Import & Export
Corporation
_______________
Wei Hua, manager
WH / XL
Encl: a / s
2. Read and memorize the followingSample sentences:
(1) Your name and address have been recommended to us by the Chamber of Commerce of your city.
(2)We have seen your advertisement in South China Morning Post.
(3)Youhave beenintroduced to us by Johnson Co., Ltd. as one of the leading importers of electronic products.
(4) We learnedfrom the Commercial Counselor of our Embassy in…that you deal in…
(5) We are willing to enter into business relations with your firm on the basis of equality and mutual benefit and
exchangingwhat one has for what one needs.
(6) Please allow us to express our hope of opening an account with you.
(7) This corporation specializes in handling the import and export business of electronic products and wishes to
enter into business relations with you
(8) Our company has been in this line of business for many years and enjoys high international prestige.
(9) Our products are of very good quality and our firm is always regarded by our customers as the most reliable
one.
(10) Your name has been given us by… and we like to inquire whether you are interested in these lines.
3. Translate the following useful expressions:
(1) chamber of commerce
(2) business partners well-established
(3) reliable business concerns
(4) advantageous position
(5) open an account with
(6) enter into business relations
(7) with a view to
VI. Reference Books
1. Business English Writing Course 范红 王朝晖 廖国强 ,清华大学出版社 2000 年 12 月出版
2 THE McGRAW-HILL HANDBOOK OF BUSINESS LETTERS ROY W..POE SECOND EDITION
McGraw-Hill Book Company 1988
3.《国际商贸英语文函写作》 吴宝康 华东理工大学出版社 1995年出版
Keys for Reference
V. Assignment-1
1) Outline and layout:
· A letter hoping to establish business relations b/t  ZHONG ZHOU TEXTILES IMPORT & EXPORT