BEC商务英语辅导 目标宣言

　　Helen: This is Real English from BBC Learning English. I’m Helen.
　　Zoe: Hello,我是刘佳。
　　Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
　　Zoe: 在今天的地道英语中，我们来学一些时下英语中最流行的新词和习惯表达。
　　Helen: Stay up to date with new words and expressions that enter English with real English.
　　Zoe: Helen, 我们今天要学的新词是？
　　Helen: Today’s new expression is ‘mission statement’.
　　Zoe: Mission statement. 给我们来解释解释吧，Helen.
　　Helen: Well, ‘mission statement’ means the official statement of a company’s aims, what they intend to do.
　　Zoe: 哦，我明白了。Mission statement 意思是 一个公司制定自己的目标或者意图。能给我们举个例子吗？Helen
　　Helen: Of course. A health insurance company might say ‘ we aim to provide quality medical care for a good price’ or something like that.
　　Zoe: 对于这个例子，好的医药服务就是健康保险公司的mission statement.
　　Helen: That’s right.
　　Insert
　　A: I still think we should raise the price of our new computers.
　　B: I don’t think we should. It would be against our mission statement, remember? ‘We will provide the best PCs for the lowest price.’
　　Zoe: So what’s our mission statement, Helen?
　　Helen: You already mentioned it at the beginning.
　　Zoe: Did I?
　　Helen: Yes. Remember, you said ‘In Real English we’ll learn words, phrases and expressions that are new to the English language.’ That’s our mission statement!
　　Zoe: 哦，这个mission statement就是告诉大家，一件事情的预期目标是什么。
　　Helen: Yes, the intention of your company. It’s like if someone says ‘Why are you doing this radio show?’ Our mission statement is the answer to that question.
　　Zoe: Now I see.
　　Helen: That’s good! If you understand, then that means our mission has been successful! Anyway, let’s recap – mission statement –
　　Zoe: 就是指预期目标。Well, it looks like we have to finish there.
　　Helen: Yes, we have to go. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
　　Zoe: See you next time.