商务英语建立业务关系知识介绍
2010-01-14来源:和谐英语
基本知识介绍:
In modern international trade, it is a prerequisite for a company to seek prospective clients and to establish business relations with them so as to star and develop its business. This chapter deals with how to make contach with a prospective client. Letters for this purpose usually include the following contents:
1.From where/ whom you get the opposite party's name and address.
2.Introducing yourself- an exporter, importer, a manufacturer, etc. , and your intention to establish the business relations.
3.As an exporter, you should introduce your products: if available, a catalogue, price list, ect. , should be enclosed.
4.As an importer, tell the opposite party what you want to buy and your company's sales potential.
5.Sometimes, it is also necessary to put forth your terms of transaction, terms of payment, etc.
6.Your finacial standing.
例子:
Letter1
Dear Sirs:
We have learned from the Commercial Counselor's office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment. We would like to introduce ourselves to you as a couporation specializing in the export business of electirc and electronic equipment, and we are interested in establishing a business relationship with your corporation for the purpose of supplying you the commodities you want.
To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.
Our Haier Brand of electric and electronic equipment has been awarded by the state the glod prize. This kind of product has won great popularity in markets at home and abroad. There must be a great demand in your country. Please tell us your concrete requirements so that we can give you our best quotation. It is our good hope to promote, by joint efforts, both trade and friendship to our mutual benefit.
We look forward to hearing from yuo.
Very truly yours,
(signature)
Chinese Translation:
敬启者:
从我国驻贵国大使馆商务参赞处获悉, 贵公司是电器和电子产品的主要进口商之一, 我们非常高兴作为一个专营电器和电子产品出口业务的公司向贵公司介绍我们公司, 我们对和贵公司建立商贸关系非常感兴趣, 旨在以互惠的方式向贵公司供应贵方所需的电器和电子产品。
为了给贵方一个我们产品的总印象，我们将另函寄给你们一份最新产品目录以及一套小册子，供你们参考。
我们的海尔牌电器和电子产品已荣获国家金奖。 此产品在国内外市场上赢得了巨大声誉。 想必在贵国有着巨大的需求，以便我们能给你们最优报价。通过共同努力，促使我们之间的贸易和友谊正是我们的良好愿望。
盼复
***谨上
Letter2
Dear Sir or Madam,
A few months ago we had the opportunity to see a display of your products at the Shanghai Expo and we were most impressed with their quality and low prices.
We would like to offer you our services as a trading firm, and would mention that we have excellent connections in the trade and are fully experienced in the import business for this kind of product.
Moreover, we operate our own advertising agency, and we can make good use of the latest marketing procedures quite effciently. You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China.
We look forward to hearing from you.
Yours sincerely,
Chinese Translation:
敬启者:
几个月前，我方有机会在上海世博会上看到贵方展览的产品，对其品质与低价位印象极为深刻。
我方愿以贸易公司的身份为您服务，值得一提的是，我方在贸易界有良好的关系，对这类产品的进口富有经验。
此外，本公司还经营广告代理，可以有效地利用最新的促销方法。若您允许本公司在全中国促销贵公司的产品，贵公司的营业额一定会显著增加。
期待您的恢复。
敬上
Letter3
Dear Sirs,
Referring to your letter of December 2, 2003, we are glad to learn that you wish to enter into trade relations with our corporation in the line of textiles.
In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.
If any of the items listed in the catalogue does not meet your interest, please inform us without delay.
In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us .
We loof forward to your favorable reply.
Yours faithfully,
Chinese Translation:
敬启者:
收到贵公司2003年12月2日来函，我方非常高兴地知道贵公司有意和我方在纺织产品方面开展贸易合作。
按照贵公司的要求，我方将通过航空邮件寄去商品目录和一套小册子供贵公司参考。
如果我方寄去的商品有不符合贵公司要求的，请尽快告知。
同时，在我方与贵公司达成第一笔交易之前请提供贵公司的银行名称。
期待您的恢复。
敬上
重点词汇分析：
1.the Commercial Counselor's office 商务参赞处
2.mutual benefit 相互的利益
3.Shanghai Expo 上海世博会，expo是exposition的简写。expo=A public exhibition or show, as of artistic or industrial developments.
4.referring to your letter of ... 有关贵方...来函
5.in the line of 在...业务范围之内
6.in compliance with 按照
In modern international trade, it is a prerequisite for a company to seek prospective clients and to establish business relations with them so as to star and develop its business. This chapter deals with how to make contach with a prospective client. Letters for this purpose usually include the following contents:
1.From where/ whom you get the opposite party's name and address.
2.Introducing yourself- an exporter, importer, a manufacturer, etc. , and your intention to establish the business relations.
3.As an exporter, you should introduce your products: if available, a catalogue, price list, ect. , should be enclosed.
4.As an importer, tell the opposite party what you want to buy and your company's sales potential.
5.Sometimes, it is also necessary to put forth your terms of transaction, terms of payment, etc.
6.Your finacial standing.
例子:
Letter1
Dear Sirs:
We have learned from the Commercial Counselor's office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment. We would like to introduce ourselves to you as a couporation specializing in the export business of electirc and electronic equipment, and we are interested in establishing a business relationship with your corporation for the purpose of supplying you the commodities you want.
To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.
Our Haier Brand of electric and electronic equipment has been awarded by the state the glod prize. This kind of product has won great popularity in markets at home and abroad. There must be a great demand in your country. Please tell us your concrete requirements so that we can give you our best quotation. It is our good hope to promote, by joint efforts, both trade and friendship to our mutual benefit.
We look forward to hearing from yuo.
Very truly yours,
(signature)
Chinese Translation:
敬启者:
从我国驻贵国大使馆商务参赞处获悉, 贵公司是电器和电子产品的主要进口商之一, 我们非常高兴作为一个专营电器和电子产品出口业务的公司向贵公司介绍我们公司, 我们对和贵公司建立商贸关系非常感兴趣, 旨在以互惠的方式向贵公司供应贵方所需的电器和电子产品。
为了给贵方一个我们产品的总印象，我们将另函寄给你们一份最新产品目录以及一套小册子，供你们参考。
我们的海尔牌电器和电子产品已荣获国家金奖。 此产品在国内外市场上赢得了巨大声誉。 想必在贵国有着巨大的需求，以便我们能给你们最优报价。通过共同努力，促使我们之间的贸易和友谊正是我们的良好愿望。
盼复
***谨上
Letter2
Dear Sir or Madam,
A few months ago we had the opportunity to see a display of your products at the Shanghai Expo and we were most impressed with their quality and low prices.
We would like to offer you our services as a trading firm, and would mention that we have excellent connections in the trade and are fully experienced in the import business for this kind of product.
Moreover, we operate our own advertising agency, and we can make good use of the latest marketing procedures quite effciently. You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China.
We look forward to hearing from you.
Yours sincerely,
Chinese Translation:
敬启者:
几个月前，我方有机会在上海世博会上看到贵方展览的产品，对其品质与低价位印象极为深刻。
我方愿以贸易公司的身份为您服务，值得一提的是，我方在贸易界有良好的关系，对这类产品的进口富有经验。
此外，本公司还经营广告代理，可以有效地利用最新的促销方法。若您允许本公司在全中国促销贵公司的产品，贵公司的营业额一定会显著增加。
期待您的恢复。
敬上
Letter3
Dear Sirs,
Referring to your letter of December 2, 2003, we are glad to learn that you wish to enter into trade relations with our corporation in the line of textiles.
In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.
If any of the items listed in the catalogue does not meet your interest, please inform us without delay.
In the meantime, you are requested to furnish us with the name of your bank prior to the conclusion of the first transaction between us .
We loof forward to your favorable reply.
Yours faithfully,
Chinese Translation:
敬启者:
收到贵公司2003年12月2日来函，我方非常高兴地知道贵公司有意和我方在纺织产品方面开展贸易合作。
按照贵公司的要求，我方将通过航空邮件寄去商品目录和一套小册子供贵公司参考。
如果我方寄去的商品有不符合贵公司要求的，请尽快告知。
同时，在我方与贵公司达成第一笔交易之前请提供贵公司的银行名称。
期待您的恢复。
敬上
重点词汇分析：
1.the Commercial Counselor's office 商务参赞处
2.mutual benefit 相互的利益
3.Shanghai Expo 上海世博会，expo是exposition的简写。expo=A public exhibition or show, as of artistic or industrial developments.
4.referring to your letter of ... 有关贵方...来函
5.in the line of 在...业务范围之内
6.in compliance with 按照
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