初级商务英语（12）

* lanch 推出（产品），投放（市场），（产品的）投放
eg. We have planned to launch our new product in the American market.
我们计划将新产品投放到美国市场上。
launch a new enterprise 创办一家新企业
* top-of-the-range product 高质高价产品[指在一个产品系列中用来满足高收入消费者需求的产品，那类消费者一般看重质量、品牌和形象而不在乎价钱]
middle-of-the-range product 普通产品[指产品系列中面向普通的消费者、质量一般、价钱适中的产品]
cheap product 廉价产品[指用以满足低收入的消费者需求的产品]
* peak 顶峰，顶点
eg. Sales of our top-of-the-range model reached a peak just one year after launch.
我公司的高质高价产品在投放市场一年后，销售额就达到了最高点。
* peak 升高
peak up 回升[由下降转为上升]
eg. Sales start to peak up after a considerable drop.
* level off 变平稳
eg. Prices leveled off after the inflation ended.
通货膨胀结束后，价格稳定了下来。
* somewhat 多少有眯儿，稍微
eg. Model B’s sales progress has been somewhat different from A’s.
B型产品销售情况和A型的有点儿不一样。
He answered the boss somewhat hesitatingly.
他有点迟疑地回答老板的问题。
* settle, remain与maintain。这三个动词在本课中都是“保持（在某一水平）”的意思，但又有所不同：
settle可以用做及物动词，也可以用做不及物动词；
remain为不及物动词；
maintain为及物动词。
eg. Sales settled at 900,000 last year.
去年销售额保持在900000。
The price is settled at the same level.
价格保持在同一水平。
The price has been maintained.
价格保持不变。
The product remains popular for 3 years in the domestic market.
这种产品在国内市场上畅销不衰已经三年了。
* unit 单位产品；一个（人或物）
eg. unit price 单价
* result 结果，成果
eg. achieve good results 获得好的结果
expect a good result 预计有好的结果

附图1

 

附图2

 

Unit 12
听力译文

在谈今年的销售目标之前，我们先看一下过去六年中我们的三个主要产品的销售情况。正如大家所知，为夺得该系列的整个市场，我们在同一年推出了三种型号的产品。
这张图表反映了我们的A1456型高质高价系列的发展过程。如大家所看到的，在投放市场一年后，销售额达到了顶峰。在其后两年中销售额稳定在400000。在第五年年底降一以330000。最后，在去年降到只有250000。
好，再看一下我们的B2456型普通系列。如我刚才所说，该产品与A1456于同一年投放市场，但销售情况却有所不同在头三年里它的销售额稳定增长，第三年年底达到550000。其后一年又突降至450000。然后在第五年销售额又有所回升，稳定在大约500000。在第六年仍保持着这一数目。
最后来看一下我们的C3456型廉价系列。如果看一下头两年的销售额，我们会发现在第二年增长很快，达到250000；在第三年又增长了200000，达到450000。第四年情况也不错，年终销售额达到580000。第五年销售额略有下降——降到550000。去年保持了这数字。我想大家会一致认为成果是卓越的。

Exercises-A
根据以下图表提供的信息，用给出的词的正确形式，完成英国某集团公司的财务报告。
请见附图12-A

rise to, fall dramatically, increase by, increase steadily, rise sharply

Sales (1) between 1986 and 1988, then (2 ) in 1989. The group’s pre-tax profits (3) in 1987 when they suffered a loss of over $100m. There was a strong pick-up in the late eighties and 1990’s results were very healthy. Pre-tax profits (4) a record $376m and sales (5) 16%.

Exercises-B
下图为10个月中产品成本的变化情况。根据该图所给的信息先指出a, b, v, d, e各代表什么变化，然后完成下列句子。
请见附图12-B

可选用的短语有：
a dramatic rise
a gradual fall
a levelling-off
a sudden increase
a moderate decrease
a steep drip
a sharp fall
a stable period
以具体数字描述变化幅度时，可以这样表达：
There was sudden rise in costs of 10%.
Costs suddenly rose by 10%.
There was a gradual fall in costs from $15 million to $ 12 million.
Costs gradually fell by $ 3 million.
1. As you can see in the graph, costs ___ in the first two months.
2. In March, costs continued to ___ but more ___.
3. Costs ___ $ 16 million ___ $ 14 million during this period.
4. During the next one and a half months there was a ___ of costs.
5. However, in mid-May they ___ $25 million.
6. In June they continued to ___ but more ___, ___ $32 million ___ $ 34 million.
7. In the next two months costs ___ again, ___ $11million.
8. However, the trend changed in September when costs ___ to $ 32 million.