正文

商务英语BEC中级口试综合指导（八）

2008-09-03来源:

第八课时

第七讲Ⅰ Ⅱ
l         l         '; } else if (google_ads[0].type == "flash") { s += ''; } else if (google_ads[0].type="text") { s += ''; if (google_ads.length == 1) { s += 'Ads by Google' s +='' + '' + '' + google_ads[0].line1 + '
' + google_ads[0].line2 + " " + google_ads[0].line3 + '
' + '' + google_ads[0].visible_url + '' } else if (google_ads.length > 1) {s += 'Ads by Google' for(i=0; i < google_ads.length; ++i) { s += '' + '' +google_ads[i].line1 + '
' + google_ads[i].line2 + " " + google_ads[i].line3 + '
' +'' + google_ads[i].visible_url + ''; if(i
Ⅲ（一）总起句    The present talk aims to decide…
    The purpose of this talk is to answer the question of …
    In brief, this talk sets out to solve the problem of …
    There are currently three possible solutions to …
（二）分论点    Firstly,…；…；，…
…
…
……    As for …，…    On one hand, …；，…
（三）小结句    From the above information, it can be shown that …
    Based on the study, it is clear that …
    Before we close, let me just summarize the main points.
    Shall I just go over the main points?
    So, to sum up,…
…
…
    On the whole,…
    Overall,…
（四）常用连词．解释性：
，，，．进一步阐释性：
，，，．对照、转折性：
，．原因、结果：
，（五）常用口头衔接语…
…
…
…
（六）常用词汇．动词：．名词：'; } else if (google_ads[0].type == "flash") { s += ''; } else if (google_ads[0].type="text") { s += ''; if (google_ads.length == 1) { s += 'Ads by Google' s +='' + '' + '' + google_ads[0].line1 + '
' + google_ads[0].line2 + " " + google_ads[0].line3 + '
' + '' + google_ads[0].visible_url + '' } else if (google_ads.length > 1) {s += 'Ads by Google' for(i=0; i < google_ads.length; ++i) { s += '' + '' +google_ads[i].line1 + '
' + google_ads[i].line2 + " " + google_ads[i].line3 + '
' +'' + google_ads[i].visible_url + ''; if(i
Ⅳl         l         — carefully planned in advance
                   ———       —                   —                   — spend
——         —                  —                  ———         —                  ——       evaluating system
提问及应答
（1）       细节扩展法：用特殊疑问句

Question 1
You mentioned three objectives of an advertising program. How can you judge the very kind of the objective a specific advertising program serves?

Question 2
How many ways are there for you to control costs of advertisement?

Question 3
As for the products of your company, which media do you think is the best one for advertising? And why?

（2）       个人意见法：用一般疑问句
Question 4
Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?

Question 5
I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?

Question 6
Do you believe/agree/support that advertisement is the best way in promoting sales?

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商务英语BEC中级口试综合指导（八）

第八课时

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