和谐英语

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BEC剑桥商务英语中级口语材料 (3)

2008-10-05来源:
  In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product, and what are customers’ needs and tastes for the new product, therefore, the new product will sell well when it is launched into market.
  Next, I think costs are also important. A product’s cost determines the product’s price. Other costs like for marketing, advertising and managing will also be involved in. So cutting down the unnessary costs is a crucial step.
  Finally, screening is also a significant factor, because it separates ideas with potential from those that cannot meet company objectives. Poor screening may lead to product failure.
  When planning health and safety training for employees, it is important to select the right and related topics. Take chemical training as an example, relevant and important topics should be included, such as the methods used to detect the presence or release of hazardous chemicals, the physical and health problems posed by hazardous chemicals, and the ways by which employees can protect themselves from chemical dangers and so on. High topics achieve purposes.
  In addition to selecting topics, selecting related staff to attend is also important. If it can serve for target people and meet certain requests, the company can achieve the training purpose.
  Besides, the length of training and opportunity for re-training can be important as well because safety and health knowledge needs to be emphasized and reinforced from time to time, and lengthy training can be boring and have negative effects on trainees.