宝洁CEO分享自己的经验

Longtime Procter & Gamble Co. Chief Executive A.G. Lafley, who is expected to step down July 1, wrote just last month about the CEO's most important duties in a Harvard Business Review article called 'What Only the CEO Can Do.'
长期担任宝洁公司(Procter & Gamble Co.)首席执行长的雷富礼(AG Lafley)将于7月1日卸任。上个月他在《哈佛商业评论》(Harvard Business Review)发表题为《只有CEO能做的事》（What Only the CEO Can Do）的文章，探讨了身为首席执行长最重要的职责何在。

Drawing on the work of the late management guru Peter Drucker and his own nine years at P&G's helm, Mr. Lafley outlined the four key responsibilities of every CEO:
雷富礼从已故管理大师德鲁克(Peter Drucker)的经验和他自己在宝洁掌舵9年的经历出发，列出了每位CEO最重要的四大责任：

1. Defining the 'meaningful outside'
1. 界定“有意义的外界”

2. Asking 'what business are we in and what business are we not in?'
2. 提出这样一个问题：我们是做什么生意的，我们是不做什么生意的？

3. Balancing short-term results with long-term goals
3、在短期结果和长期目标之间达到平衡

4. Shaping the company's values and standards
4、构建公司的价值观和标准