少年研究报告 惊动英国传媒高管

A research note written by a 15-year-old, who was not born when former UK chancellor Nigel Lawson dismissed City analysts as “teenage scribblers”, has become the talk of middle-aged media executives and investors.
一名15岁的男孩撰写的研究报告，已成为中年媒体高管和投资者的话题。当英国前财政大臣尼格尔．劳森(Nigel Lawson)将伦敦金融城分析师贬称为“少年文人”时，这名男孩还没有出生。

Morgan Stanley's European media analysts asked Matthew Robson, one of the bank's interns from a London school, to describe his friends' media habits. His report proved to be “one of the clearest and most thought-provoking insights we have seen. So we published it,” said Edward Hill-Wood, head of the team.
摩根士丹利(Morgan Stanley)欧洲媒体分析师请马修．罗布森(Matthew Robson)描述他朋友的媒体阅读习惯。罗布森是伦敦一所学校在摩根士丹利的实习生。团队负责人爱德华．希尔-伍德(Edward Hill-Wood)表示，他的报告是“我们见过的最清晰、最发人深省的观点之一。因此我们把它发表出来。”

The response was enormous. “We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day,” said Mr Hill-Wood, 35, estimating that the note had generated five or six times more feedback than the team's usual reports. However, he made no claims for its statistical rigour.
报告引起的反响非常热烈。35岁的希尔-伍德表示：“我们整天都收到数十位基金经理和数位首席执行官的电子邮件和电话。”他估计，该报告产生的反馈，是该团队通常报告的五、六倍。不过，他并不担保自己的统计结果非常严谨。