如何让自己成一名演讲高手

　　The second rule of successful public speaking is to tell stories to illustrate your points. Don't just tell people what you think; show them, with specific examples and tales. I recently gave a speech about China's Internet to corporate executives who had flown to Hong Kong from around the world. Most of them had never been to Asia before. Based on what they had read and heard about Google in China, they thought Chinese people had little access to the Internet, and what little they had was like a black hole. Nothing could be further from the truth.

　　公众演讲成功的第二条准则是通过讲故事来阐述你的观点。不要仅仅告诉人们你的想法，要通过实例和故事向他们展示。最近，我在香港向一些世界各地来的公司管理人员做了一场关于中国因特网的演讲。他们大多数人之前从未去过亚洲。他们根据所读和所听到的谷歌在中国的故事，认为中国人很少能接触互联网，接触的那么一丁点儿也像是黑洞。这与事实相差十万八千里。

　　Instead of just telling the audience that China's Internet is robust, I showed them, by talking about Lily, a 21-year-old student in Chengdu my firm had interviewed about her Internet and mobile phone habits. Lily spends nearly five hours a day online, uses Twitter-like microblogging services on Sina and buys cosmetics and clothes online. She also actively uses her mobile phone to browse the Internet and play games. With that simple illustration, Chinese Internet users went from being a nebulous abstraction in the audience's minds to something tangible and even understandable.

　　我没有简单地告诉听众互联网在中国蓬勃发展，而是通过讲述莉莉的故事，展示给他们。莉莉是一名21岁的成都学生，我们曾经就其上网和使用手机的习惯采访过她。莉莉每天有5个小时泡在网上，使用类似Twitter的新浪微博，在网上购买化妆品和衣服。她还经常用手机上网，打游戏。通过这个简单的例子，中国网民在听众脑子里从一个模糊的抽象概念，变成了实实在在的，甚至可以理解的形象。