会讲故事才能有成功事业

　　来自企业第一线的讲故事心得

　　Stories can also aid hiring, says John Berisford, head of human resources at Pepsi Beverages. "I often ask one question, whether I'm interviewing a senior-level executive or a campus person: Tell me your story," said Berisford, who learned storytelling from his grandmother in West Virginia. "It's the best way to get to know the entire human being."

　　百事饮料公司（Pepsi Beverages）人力资源主管约翰 贝里斯福德表示，讲故事同样有助于招聘员工。他说：“无论是在面试高级管理人员或是毕业生时，我都经常提这样一个问题：讲讲你的故事。这是全面了解一个人的最佳方法。”贝里斯福德从居住在美国西弗吉尼亚的祖母那儿学会了如何讲故事。

　　To instantly grasp the impact of a good yarn, think of bestselling books such as Fish! and Who Moved My Cheese? The ones that work are instantly memorable and forge emotional connections, says Katharine Hansen, Ph.D., co-owner of the Quintessential Careers website. But that doesn't mean storytelling is right for every situation. It can backfire if the teller is trying to build enthusiasm yet doesn't feel it, says Simmons. Choosing the right story for your audience is crucial, as is editing it to be clear and concise. It also helps to be accurate; at a time when authenticity is scarce, no one wants to hear a tall tale.

　　凯瑟琳 汉森博士是求职网站Quintessential Careers的联合拥有人，她表示，一个好故事的影响究竟有多大，想想《鱼》（Fish!）和《谁动了我的奶酪？》（Who Moved My Cheese?）这些畅销书就知道了。那些行之有效的故事往往让人瞬间难忘，构建起情感纽带。然而，这并不意味着讲故事适用于任何情况。西蒙斯说，如果讲述者自己没有感受到激情，却要试图创造激情，可能会适得其反。你不但要让故事清晰简短，还要为特定的观众群选择恰当的故事。准确表述同样也很重要，在这个呼唤真实的年代，没人喜欢听虚构的故事。

　　Selling your story...

　　Katharine Hansen, author of Tell Me About Yourself, on "career-propelling stories."

　　Start with "just one story" that reveals your essence.

　　Show how you used your talents when tested.

　　Tell of a turning point in your career and what you learned.

　　Select stories that reinforce your personal brand and show your passion and personality.

　　Tell how you developed or sharpened a key characteristic -- and the results achieved.

　　Show how you handle major change and lead others through it.

　　Find hero stories where you saved the day.

　　推销你的故事

　　凯瑟琳 汉森，着有《讲述你自己的故事》（Tell Me About Yourself）一书。关于“推动职业发展的故事”，她是这么说的：

　　用“我讲一个小故事”开头，揭示你要表达的主旨。

　　讲述你在关键时刻是如何发挥自己才能的。

　　讲述你职业生涯一个转折点，以及你学到了什么。

　　选择能彰显你个人品牌的故事，并且表现出你的激情和个性。

　　讲讲你是如何培养并提高自己某一重要特点的，以及由此取得的成绩。

　　讲述你是如何应对重大变化，并带领他人适应这一变化的。

　　讲述你力挽狂澜的“英雄事迹”

　　...and what to avoid

　　Don't talk for too long or ramble. Two minutes is the absolute max.

　　Don't tell stories that aren't relevant to a targeted job.

　　Don't lie or exaggerate.

　　Don't omit sensory details and a bit of color.

　　Don't forget to wrap up the story with a one sentence moral, key message, or lesson learned.

　　应当避免的事项

　　不要讲太长时间或信口漫谈，时长最多不超过2分钟。

　　不要讲一些与目标职位无关的故事。

　　不要说谎或夸大其词。

　　不要忽略感官细节，注意生动性。

　　不要忘了在故事结尾用一句话来总结故事，这句话可以是箴言、关键信息或学到的教训。