超有创意的人行横道广告

1. McDonald's Crosswalk麦当劳人行横道

In summer 2010, McDonald's produced this innovative guerrilla marketing campaign during Zurichfest, Switzerland's biggest public festival. During the festival, they turned pedestrian crosswalks in front of their restaurants into giant French fry art.

2010年夏天，麦当劳在瑞士最盛大的公共节日苏黎世节产生这种创新的游击营销活动。节日期间，他们把店前面的人行横道变成特大份的炸薯条。