可口可乐vs 百事：可乐大战背后的故事

COKE VS. PEPSI: The Amazing Story Behind The Infamous Cola Wars
可口可乐vs 百事：可乐大战背后的精彩故事

The rivalry between Coca-Cola and Pepsi is legendary. The brands have been fighting each other for more than a century.
可口可乐和百事可乐之间的竞争由来已久，他们之间的恩恩怨怨都有100多年的历史了。

And not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after Coke's famed mascots, the polar bears and Santa.
不只是产品开发的竞争。偶尔竞争的矛头会掺杂很多个人因素，可口可乐和百事有时候也会在市场推广方面有“不谋而合”的想法。在今年的早点时候，百事就把目标对准了了可口可乐著名的广告图标：北极熊和圣诞老人的经典形象。

The feud has even moved into outer space and raged over social media.
这种不和早已经蔓延到外太空了，公共媒体上也常见他们互相竞争的火爆场面。

So how'd it become this way? "The Soda Wars" that includes everything you'd ever want to know about the history of Coca-Cola and Pepsi.
为什么会演变成这样？“苏打之战”将为你呈现所有可口可乐和百事之间的恩怨史。