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不卖咖啡卖饮料 星巴克推出新款能量饮料

2012-03-23来源:环球邮报

Starbucks-rolls-into-energy-drinks

Starbucks unveiled a new energy drink line March 22, 2012. Starbucks Refreshers, available now in select areas, come in three different flavors and are made with fruit juice and green coffee extract.

3月22日,星巴克推出了一款含果汁和绿咖啡萃取物的混合饮料,名字叫“Starbucks Refreshers”(星巴克清爽饮料)。这款饮料将会推出三种不同的口味,现在已经可以在部分区域购买到。

Starbucks announced plans Thursday to expand into the fast-growing energy drink industry, unveiling a new line of Refreshers carbonated beverages.

能量饮料是一项高速发展的产业,星巴克公司在本周四宣布了其进军能量饮料产业的计划。同时还发布了一个新系列的碳酸提神饮料。

The energy drinks, which are available now in select retail and grocery stores, come in three flavors: raspberry pomegranate, orange melon and strawberry lemonade.

这款新提神饮料现在可以在一些特定的零售商和食品店购买到,共有三种口味:覆盆子石榴味,哈密瓜橙味,草莓柠檬味。

In addition to fruit juice, the carbonated drink uses green coffee extract, but has no coffee taste. The 12-ounce cans contain 60 calories, Starbucks said in a press release.

星巴克称,除了含有果汁外,这款碳酸饮料还加入了绿咖啡的萃取物,但不会有咖啡的味道。一罐12盎司(约为340克)的饮料热量是60大卡。

The Refreshers line targets the $8 billion U.S. energy drink market that includes products such as Red Bull and Rockstar.

在价值80亿的能量饮料市场中,这款饮料将是RedBull和Rockstar的竞争对手。

By the end of April, Starbucks Refreshers will be available at 160,000 locations.

至四月底,Starbucks Refreshers(星巴克清爽饮料)会开始在16万个地点销售。

Starbucks also announced plans to create roughly 150 jobs by investing nearly $180 million to build a new factory in Augusta, Ga., and to expand an existing roasting plant in Sandy Run, S.C., to add packaging capability.

星巴克同时宣布将会投资1.8亿美元在美国乔治亚州的Augusta市建造新工厂,届时将能提供约150个职位。为了增加包装产能,星巴克还将扩大在美国南卡罗莱纳州的Sandy Run市的烘焙工厂。