商标历史知多少：大公司名商标的前世今生

Shell
壳牌

Shell, the world's second-largest oil company, was founded in 1907 by the merger of Dutch and British petroleum giants. More than a hundred years on, it retains its continental flavour - based in the Hague but listed on the London stock exchange. Its logo has also changed little through the years, and its trademark scallop shell is one of the most recognisable brands in the world.
壳牌公司是世界上第二大的石油公司，由荷兰与英国的石油巨头共同建立于1907年。建立至今他已有百余年的历史，但是仍保持着原有的特色：总部在海牙但是依然列在伦敦的交易市场中。它的商标在几年中也做了小小的改动，而它扇贝形状的商标也成为世界上最为人熟知的商标之一。