中国企业试水社交媒体招聘

Companies looking for hints on how to use social media for recruiting may want to keep an eye on China.
想知道怎么利用社交媒体招聘员工的公司可以留意一下中国的情况。

Unlike in the U.S., where the recruiting industry has a long history that parallels the evolution of businesses and technology, job-search services in China are still developing along with the country's private sector.
美国招聘产业有着悠久的历史，它的发展与企业和科技的演进保持着同步。而中国的招聘服务仍在同这个国家的私营部门一起成长。

The explosive growth of Chinese social-networking sites coupled with inadequate recruiting platforms, is driving many companies in China to experiment with new methods such as social media.
由于中国社交网站出现井喷式增长，而招聘平台又显不足，中国很多企业开始试验一些新的招聘手段，如借助社交媒体。

'Traditional recruitment processes, as they are understood in the West, only really started to be used in China after 1978, with the gradual liberalizing of China's economy,' said Mike Tims, the Asia, Middle East and Africa president at global human-resources consultancy SHL Group Ltd. 'This has made it easier for China to 'leapfrog' these traditional approaches and embrace new recruitment methods more easily.'
全球人力资源咨询公司SHL Group Ltd.的亚洲、中东及非洲部总裁蒂姆斯(Mike Tims)说，直到1978年之后，随着中国经济的逐步自由化，中国才真正开始采用被西方人视为传统招聘程序的那些做法；这让中国可以更为容易地跳过这些传统招聘手段、直接采用新的招聘方法。

At some multinational companies, new ideas on how to use social media in recruiting processes are coming from their Chinese units.
在一些跨国公司，有关在招聘流程中如何使用社交媒体的新创意来自这些公司在中国的子公司。

The China division of auditing and consulting company Deloitte Touche Tohmatsu Ltd. last September offered a 'virtual office tour' on its career page on Sina Corp.'s Weibo, a Twitter-like Web-messaging service. The effort is designed to create a community of potential candidates and build relationships.
去年9月，审计与咨询公司德勤会计师事务所(Deloitte Touche Tohmatsu Ltd.)的中国子公司在其新浪微博的招聘页面上推出了“德勤在线之旅”。此举是为了在潜在求职者中间形成一个圈子并拉近他们与公司的距离。

Set up like a videogame, the tour starts with a scene at the airport where visitors choose their destination-Beijing, Shanghai or Hong Kong. After visitors 'fly' to the city of their choice and arrive at the local Deloitte virtual office, they can go to various parts of the office such as meeting rooms and talk to employees. At each different location visitors collect a green dot, and the tour is complete when they've collected six dots.
参与“德勤在线之旅”就像玩电子游戏，旅程从机场场景开始，游客们在这里选择他们的目的地──北京、上海或香港。在“飞”往选择的城市、抵达德勤在当地的虚拟办公室后，他们可以参观会议室等办公场所，并与德勤员工谈话。在每一个不同的地方，游客都收集到一个绿点，收集满六个绿点之后，这次旅行就算完成了。

So far, about 17,000 people have played this office-tour game, the company said. Other Deloitte member firms around the world now plan to adopt similar approaches, said Arthur Wang, Deloitte China recruitment director.
德勤方面说，目前为止已有大约1.7万人玩过这个在线之旅游戏。德勤中国区招聘总监王文佶(Arthur Wang)说，德勤在世界上的其他子公司现在也打算采用类似方法。

Deloitte China's Weibo career page, launched in 2010, now has more than 48,500 users following it. 'Some of the followers are very active and they often send us messages and inquiries,' Mr. Wang said. That community proved effective when the company recently looked for interns on Weibo. Within hours, it received enough applications to fill the positions.
德勤中国于2010年在新浪微博推出招聘页面，目前粉丝已经超过48,500人。王文佶说，有一些粉丝非常活跃，常常向我们发信息、提问题。当德勤在前不久寻找实习生的时候，这个圈子被证明是很有效的。数小时之内，德勤就收到了足以填满这些岗位的申请资料。

Around the world, more companies are using social media in recruiting. In an annual global survey of HR professionals compiled by SHL this year, 46% of respondents said social media sites are effective tools for recruiting and reaching quality candidates, up from 36% last year.
在整个世界，招聘过程中使用社交媒体的企业越来越多。SHL今年对全球人力资源专业人士展开的年度调查显示，46%的受访者说社交网站是招聘、接触合格应聘者的有效工具。这个比例高于去年的36%。

The incentive in China to try new recruiting methods also stems from the challenges companies face there. Recruiting experts say online job boards in China often attract a glut of unqualified candidates for well-known companies and none for smaller firms, while there are simply too many headhunters with varying degrees of credibility, making the market chaotic.
在华企业尝试新招聘方法的动机还源自于它们面临的挑战。招聘专家说，在招聘网站上，知名公司常常吸引到大量不合格的应聘者，而小公司则吸引不到应聘者，同时各种资质的猎头实在太多，让市场一片混乱。

'In China we are jealous of our HR co-workers in the U.S.,' where online recruiting platforms are more mature and can attract qualified candidates, said Willa Wang, talent acquisition director at Lenovo China, the Chinese unit of Hong Kong-based personal computer company Lenovo Group Ltd.
联想中国(Lenovo China)人才招聘主管Willa Wang说，在中国，我们羡慕美国的人力资源同事，美国的网络招聘平台非常成熟，能够吸引合格的人才。联想中国是位于香港的个人电脑生产商联想集团的中国子公司。