2012年品牌大比拼:五大赢家与五大输家

And now for the companies that lost the most love ...
再来看一下流失顾客的公司吧。

1.Mitsubishi. Brand love: -12% / Rank: 360
1. 三菱。品牌喜爱度：-12%/排名：360

Dachis says: The news just keeps getting worse for Mitsubishi. Low sales triggered a decision to pull out of the European market and if the levels of negative discussion are any indicator, 2013 doesn’t look to be any better.
达奇斯说：三菱每况愈下。低销售量使得公司作出决定，退出欧洲市场。如果负面的讨论可以看成是失败的迹象，那么公司在2013年看上去也不会有多好。

2. Dominos. Brand love: -11% / Rank: 62
2. 达美乐（Dachis） 品牌喜爱度：-11%/排名：62

Dachis says: 2011 saw a huge bounce for Dominos in brand enthusiasm from their brand relaunch which 2012 just couldn’t match. It’s a shame they can’t redesign their recipes every year.
达奇斯说：2011年达美乐的品牌热情大幅度增长，但是2012年无法与之相提并论。他们不能每年都重新设计食谱，真是太可惜了。

3. Kraft. Brand love: -10% / Rank: 11
3.卡夫品牌喜爱度：-10%/排名：11

Dachis says: Kraft took a stance in support of genetically engineered foods midway through the year and the decision turned their brand into an overall loser for 2012.
达奇斯说：在这一年中，卡夫支持转基因食物，这个决定使得这个品牌成为了2012年的输家。

4. Fiat. Brand love: -7% / Rank: 85
4.菲亚特 品牌喜爱度：-7%/排名：85

Dachis says: Fiat suffered through a slow global sales year in 2012. Sluggish sales were reflected in sluggish social activity as the company went in reverse on positive discussion around the web.
达奇斯说：2012年菲亚特销售不旺。销售疲软体现在社交活动低迷，网络上大都是负面的讨论。

5. Zynga. Brand love: -5% / Rank: 5
5.星佳（Zynga）品牌喜爱度：-5%/排名：5

Dachis says: Zynga struggled to maintain its momentum and diversify its business in 2012. The difficult year was evident in reduced brand discussion and an increase in negativity from product shutdowns that leave the game company with a lot of work to do in 2013.
达奇斯说：星佳在2012年努力保持势头并进行多元化经营。关于公司的品牌讨论明显减少，产品停产的负面消息不断增长，这使得这家游戏公司在2013年有很多工作要做。