写作课堂：写篇好文的10个简单原则

Not everyone in your audience will know what a “bull market” is. Not everyone knows that “pyrexia” is basically the same thing as “a fever”. And surely you can come up with a better term for high blood pressure than “hypertension”?
不是每个读者都知道“牛市”是什么。不是每个人都知道“pyrexia” （注：发热的临床用语）和“fever”基本上是一个意思。当然，你可以造一个比"hypertension"更好的词来表示高血压。

7. In terms of words, size matters.
词的长短也很重要。

Please, don’t strain yourself by browsing the Internet, looking for complicated and fancy-sounding words. Less is always more.
请不要让自己忙于浏览互联网来寻找复杂及花哨的词。少即是多。

示例：

- The man gave me a look so sharp that I sincerely believed it could pierce my heart and see my innermost fears.
-那名男子看我的眼神如此的犀利，我真的相信它能刺穿我的心，看清我内心的恐惧。

- Better: The man glared at me.
更好的写法：那名男子瞪着我。

8. Being positive is better than being negative–even in writing!
肯定比否定要更好——即使在写作中！

示例：

- I did not think that the unbelievable would not occur.
-我不认为令人难以置信的事情不会发生。

- Better: I thought the unbelievable would happen.
-更好的写法：我认为令人难以置信的事情是会发生的。

9. Set aside time for revising and rewriting–after you’ve written the whole content.
留下时间来修改和重写——在你写完全部内容后。

I’m not suggesting that you should edit each time you’ve finished a paragraph–that would just be tedious. What I’m telling is that you should first give yourself some time to finish the content prior to editing. Write away. Don’t edit yet. Don’t focus on the grammar yet. Don’t worry about the syntax, the synonym, the antonym or the order that you’re using.
我不是建议你每次写完一段话就修改一下——那样会很乏味。我建议你在编辑之前，应该给自己一些时间来完成写作的内容。写下来。先不要编辑。不要注重语法。不要担心语法、同义词、反义词或你用词的顺序。

Write for yourself, but mostly, write for your target audience. Write the message clearly and don’t be afraid to express your thoughts. Don’t censor yourself yet. Let the words flow. Don’t erase what you’ve written yet.
为你自己写作，但最重要的是，为你的目标受众写作。把内容清晰地写下来，不要害怕表达自己的思想。不要审查自己。让你的文字流动。先不要删除你所写的内容。

All the editing and the fixing will come later.
编辑内容和调整内容可以稍后进行。

10. Write. All the time.
写下来。每时每刻。

Good writing is simply always writing. Write when you’re sad. Write when you’re scared. Write when you don’t feel like writing.
好的写作技巧就是一直在写。悲伤时去写，害怕时去写，不想写的时候还要写。