社交网络时代领导者必备七大特质

There are few things more exciting than a social media site that really engages employees in a forum that sparks insights and ideas. One thought leads to another and soon everyone is contributing and a sense of ownership takes hold. Encourage this outcome by asking questions, and soliciting ideas and input from the community.
有些社交媒体网站能够真正的吸引论坛中的用户激发见解和想法，很少有比这些社交媒体网站更激动人心的事物了。一个想法引出另一个想法，很快每个人都会开始交流自己的观点，并且开始确立主人翁的意识。通过提出问题，并且征求来自社会各界的观点和意见来促进这个结果。

5) Invest In Your Site/Social Media Presence.
5）在你的网站/社交媒体的形象上加以投入。

We’ve all seen tired looking sites, or sites that are slow and cumbersome to navigate or are not mobile friendly. They’re workplace culture killers. We all love speed and ease these days, and sites that are clean, uncluttered and operate smoothly are much more apt to engage users.
我们都见过看上去死气沉沉的网站，还有那些操作缓慢而繁琐，或者在移动设备上难以阅览的网站。它们是职场的文化杀手。我们这个年代都喜欢速度和轻松，而那些干净整洁并且运行顺畅的网站更容易吸引用户。

6) Think Before You Post.
6）发帖前先三思。

Know what you’re trying to accomplish. Vet your post for anything that is poorly written, or might be confusing or offensive. Like all powerful tools, social media can go very wrong. Be spontaneous, open and reactive, but always needed to be checked before posted.
理清你想要实现的是什么。在自己的帖子中审核出所有写得不够完善，或者可能会令人困惑亦或是反感的部分。像所有功能强大的工具一样，社交媒体也可能会产生非常负面的效应。做到自然流畅，坦率和活泼，但是发布前始终需要检查。

7) Have Big Fun.
7）自得其乐。

Sounds so trite, doesn’t it? Well, trite or not, the fact is that stellar talent and effective leaders love what they do. The line between work and play blurs for them. They are having a blast and it’s reflected in their success.
听起来纵然陈词滥调，但事实就是如此：才能优异且工作高效的领导者们都热爱自己的工作。对他们而言，工作和娱乐之间并没有清晰的界线。他们自得其乐，而这也反映在了他们所取得的成功中。

Remember: social media is not some amorphous behemoth, although it can seem that way to those uncomfortable or unfamiliar with it. Think of social media not as something you have to conquer, but as your partner and ally in the quest for breakthrough performance.
记住，社交媒体并不是什么捉摸不定的庞然大物，虽然那些对它感到不自在或不熟悉的人也许是这么看的。不要把社交媒体看作是你必须征服的东西——把它看作你在寻求突破性业绩时的合作伙伴和盟友。