突发CEO闹绯闻 公关危机的正确做法

In 2004, John Kerry fell prey to the obviously politically motivated Swiftboat Veterans for Truth by refusing to dignify the smears with a response -- until the damage to his poll numbers was already done. It was a case study in the importance of refuting scurrilous accusations early and forcefully.

2004年，一个名为“快艇老兵寻求真相”(Swiftboat Veterans for Truth)的组织质疑民主党总统候选人约翰•克里越战事迹的真实性。克里起初不愿回应这个明显带有政治目的的诽谤，直至这起事件对他的支持率造成了难以挽回的损害。通过这一案例，我们应该明白，迅速且有力地驳斥下流无耻的指控是多么重要。