突发CEO闹绯闻 公关危机的正确做法

Minimize your role in the drama as much as possible. So, if you're a baseball player accused of steroid use, fess up, blame the sport's "loose culture," and make the story about something larger than yourself.

尽量减少你在丑闻大戏中扮演的角色。假如你是一位被控使用类固醇的棒球运动员，先爽快地坦白，然后指责这项运动“松散的文化”，让公众知道你的丑闻背后还藏着更大的秘密。