文化和传承：十大著名商标背后的故事

Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent.
你在看到商标时是否想过它们的含义，又或者思考过是什么给了商标设计者灵感？接下来我们将介绍10个几乎每天都能见到的商标以及它们背后的意义。

1. TOYOTA
丰田

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
商标中的三个椭圆代表着三颗心：顾客之心、产品之心和科技进步之心。

2. BMW
宝马

BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.
BMW曾经参与过飞机制造业，它的商标也来源于此。白色和蓝色分别代表螺旋桨和蓝天。事实上，BMW曾在二战期间为德军生产飞机引擎。

3. Apple
苹果

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.
苹果的商标来源于《圣经》亚当与夏娃的故事中智慧树的禁忌果。

4. FedEx
联邦快递

This logo is so creative. If you look closely you will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future.
这是一个很有创意的商标。E和X之间的空隙拼成了一个箭头，代表公司高瞻远瞩、展望未来。

5. Mercedes-Benz
梅赛德斯奔驰

The Mercedes-Benz logo is the most confident of all. The tri-star represents the company’s dominance in quality and style over all things land, sea and air.
梅赛德斯奔驰的商标最有信心。三芒星代表公司在质量和品位上的优势超越一切，无论在陆地、天空或是海洋。