文化和传承：十大著名商标背后的故事

The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
阿迪达斯的商标像一座山，象征着人们要跨越的障碍。最初这个商标只有三条杠，并不具有任何含义。后来阿迪达斯把三条杠设计成倾斜的来表示山峰。

7. AUDI
奥迪

Plain and simple, right? Well, no. Each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi.
看起来平淡无奇，对吧？其实并非如此。4个圆环代表1932年汽车联盟公司（1985年改名为AUDI）的4个组成公司：小奇迹、霍希、漫游者和奥迪。

8. IBM
国际商业机器公司

IBM’s logo has a hidden message for the whole world. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
IBM的商标中的隐藏含义是平等。穿过蓝色字母的白色间隔在商标的右下角组成了等号。

9. Volkswagen
大众

The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people.
大众商标的含义是人民的汽车。V德语中代表“人民”（volks），W则代表汽车（wagen）。

10. Amazon
亚马逊

You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.
你可能会想到商标里的箭头看上去像一个笑脸，意味着亚马逊的主要使命是让顾客开心。但请注意那个箭头是从a指向z，这也代表亚马逊的商品范围之广，巨细靡遗。