商务写作：揭秘文体简洁的七大法宝

4. Don't try to impress with jargon or big words.
4.不要以为专业术语和大词就能让人印象深刻。

Readers don't appreciate grandstanding but do value an unclouded message.
读者不喜欢哗众取宠，只需要清楚的信息。

5. Use exclamation points sparingly.
5.少用感叹号。

Overusing them reduces their impact. And never use more than one at the end of a sentence.
过分使用只会削弱感叹号的感染力。并且千万不要在一个句子后使用超过一个感叹号。

"Elmore Leonard wrote of exclamation marks: 'You are allowed no more than two or three per 100,000 words of prose.' Which means, on average, an exclamation mark every book and a half," points out Stuart Jeffries of The Guardian. "In the ninth book of Terry Pratchett's Discworld series, Eric, one of the characters insists that 'Multiple exclamation marks are a sure sign of a diseased mind.'"
埃尔莫·伦纳德曾经写道：“10万字的文章中感叹号的出现的次数应少于2-3次。”《卫报》编辑斯图亚特·杰弗里斯指出：“也就是说，平均一本半书里才有一个感叹号。”“在特里·普拉切特的《碟形世界》系列小说第九本中，其中一位主角艾瑞克坚持认为‘过多使用感叹号是心理不正常的表现。’”

6. Limit emails to five or fewer sentences.
6.邮件最好不要超过5句话。

"Seriously. I know it's painful. You have so many important things to say. However, getting it read is more important than getting all that explanation in there. Preferably, it's three sentences. Your goal is to make it easy for [a recipient] to respond immediately from his smartphone," advises 42Floors founder Jason Freedman.
42Floors创始人贾森·弗里德曼建议：“我知道这很难。你有那么多重要的东西要说。但是，让收件人读邮件比把所有的解释都放在那儿更重要。3句话是最好的。你的目的是让收件人能够轻易地通过智能手机马上回复。”

7. Read it out loud.
7.大声地读出来。

Before delivering your writing to a recipient, read it out loud. Doing so will likely oust any typos, missing words, or other errors you may not have spotted.
将写的东西在发给别人之前，大声朗读。这样可以排除打印错误，漏字或者其他你没有发现的错误。