苹果公司背后的史蒂夫-乔布斯

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Apple is undoubtedly one of the most secretive companies in American, maybe even in the world. And there are two secrets that people really want to know the answer to about Apple right now.

One is what’s the status of Steve Jobs’ health. He had a treatable form of pancreatic cancer four years ago. He says he is got it beaten, but he isn't giving any more details. And he looks thin and gaunt, and that's got people concerned about his health.

The second secret people want to know the answer to is who would replace Steve Jobs, if he were to step down as CEO. The most logistical candidate is the chief operating officer of Apple, an executive named Tim Cook. Not a lot is known about him, he is 48 years old. He is an operation's expert. He spent many years at IBM, and he makes the change run on time at Apple. He is health and fitness enough. He loves the cycle and hike and he is a big fan of Elburn football where he went to school.

But it’s not a foregone conclusion that Cook would succeed Jobs. There are other prominent Apple executives who people talk about including Jonathan Cohn, the head of design, Ryan Janson the head of Apple retail stores. And Peter Oppenhemier the company's chief financial officer. None of those candidates however has the same combination of technical engineering chops and business acumen that Cook has.

Of course it’s also possible the Apple board could go outside and get somebody completely outside of Apple, but remember before Steven Jobs came back to Apple in 1997 the board had gone to an outsider, that didn't work out so well.

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