英航赞助英格兰申办2018世界杯

-Mark, What is it?

-Well Joe, British Airways has agreed to sponsor the England World Cup bid for 2018 which is in the process of being put together. And it's a real coup this for the bid committee. The sponsorship deal will be able to be announced tomorrow, I understand it and it will be valued around a million pounds which will be delivered in the form of flights as well as cash for the bid and BA will be  joining other blue-chip names backing the World Cup bid, such as Morrisons and BT. So it's a real coup for the England’s 2018 World Cup bid.

-Is there any thought in briefing noted about how much British Airways is planning to stamp out.

-Well, it should be about a million pounds which will be partly in cash and partly in flights which of course invaluable to a committee that is bidding to stage a global sporting event, because of course they need to travel all over the world to try and solicit support from FIFA executive committee members. So it should be valued around a million pounds, Mark, and that's invaluable support at a time when the English bid is facing stiff competition from elsewhere.

-Mark Kleinman, Central London, thanks very much.