核辐射恐惧或拖累日本经济

What does this toy monkey have to do with the crisis of the Fukushima nuclear plants? Nothing. But Sven Kilian is still scanning with a Geiger counter.

It's 0.13 microsievert.

All of his toys and gadgets at Japantrendshop.com. There is a notice on this company's homepage to his international customers, stating that nuclear crisis has no connection to his exports.

People are just scared. I mean I understand this like... So we just want to prove to everybody and show we don't need to be scared.

But many are afraid. As news reports show countries like Thailand testing Japanese food exports, Hong Kong screening passengers from Japan for radiation. And in the United States, inspectors have picked up traces of radiation from the Fukushima plant on both coasts, including milk in Washington State. None have found dangerous levels of radiation, but the headlines add up to a fear of products dubbed “Made in Japan”.

Public sentiment does have a real impact on the economy. And Japan watchers say in this case, it's an impact that will be felt for some time to come.

This is going to be a measurable impact and some people won't...Some industries and some companies will not survive. When you have...

William Saito is an advisor to Japan's government on the economic fallout of the Fukushima and tsunami crisis. Saito believes high-tech nameless parts that go into vehicles and popular electronics won't be impacted due to radiation fears. But given a choice between a brand dubbed “Made in Japan” versus another country, consumers will not choose Japan.

I think the consumer sentiment and going forward, the things like this, once they make the decision, it's hard to change, at least for a generation. And, you know, this will affect buying habits.

Ready to go.

Sven Kilian has this plea to global consumers.

Continue they buying stuff, because this is what helps us in Japan. It doesn't help us if everybody stops buying and panicking now for no reason. Just make the economy worse and doesn't help anything.

Kilian knows ridiculous. He sells a beauty voice trainer, a plastic sushi game and a beauty contraption that lifts your nose. He believes the fear of radiation is silly, but the impact on his livelihood is not.

Kyung Lah, cnn, Tokyo.