甲壳虫乐队商业模式给创业者的启示

短语讲解：

1. Authors George Cassidy and Richard Courtney believe the Fab Four followed a classic business model on their way to success.

on one’s way to在去往……的路上
例句：He is well on his way to recovery.
他正在顺利恢复。

2. For example, Cassidy says, in any enterprise, you have to be careful about picking your business partners.

for example例如, 譬如
例句：There are many sources of air pollution; exhaust fumes, for example.
空气污染有许多来源, 例如废气。
be careful about注意, 小心
例句：You must be careful about your behaviour.
你必须小心你的行为。

3. That was really a business decision, even though it may not seem that way to a group of teenage musicians.

even though即使、虽然
例句：Even though he was getting angry, his voice remained level.
即使他非常生气, 他的声音仍保持稳定。

4. Instead of arguing about the album’s merits or giving up on conquering America, the band kept recording new songs and sending them to Capitol.

instead of (用…)代替…, (是…)而不是…
例句：We went to the Biology class instead of attending the English lesson.
我们去上生物课而不去上英语课。
give up放弃
例句：She will give up this journey.
她将放弃这次旅行。

5. “The period between 1964 and 1966, when they were all lined up together, when they were of a common mind and a common purpose, is when they did amazing things," says Cassidy.

line up组织, 邀集
例句：They've lined up some excellent entertainers for our show.
他们已组织了一批非常出色的演员来参加我们的演出。

6. When they were touring the world and released two albums a year and they made several movies, they were just able to accomplish an incredible amount in a very short period of time, when they all were in sync.

in sync 同步
例句：The film's sound-trackis not in sync with the picture. 
这部影片的声迹与图像不同步。

7. “We interviewed several people who knew them in Liverpool before they were famous, and they said they had very much a working class mentality in as much as they expected to work 50 weeks a year and maybe take two weeks off,” says Cassidy.

take off (使)离开
例句：I'll take off now, and see you later.
我现在就要走了, 回头见。

8. So, the Beatles steadily developed other revenue streams from royalties and films, eventually abandoning the concert circuit altogether in favor of more creative studio work.

in favor of以…取代; 赞成...;支持...;有利于...
例句：Price control would gradually disappear in favor of a free market.
价格控制逐渐被自由市场所代替。

9. They decided, as their music evolved, that they could actually let their records go on tour for them, in place of them.

in place of代替
例句：Nylon is widely used in place of cotton nowadays.
现在尼龙已被广泛地用来取代棉花。

10. When Brian Epstein, their manager, came on the scene, they were wise enough to give up a certain amount of control over the way they looked, the way they presented themselves and to allow him to get them ready for their close-ups.

get ready for (使)准备好...
例句：At this time of every year, farmers get ready for the autumn harvest.
每年这个时候，农民都准备好秋收。

11. That helped the Beatles create an image, a trademark of sorts, that set them apart from other bands of the era.

apart from脱离, 除此之外
例句：There can be no knowledge apart from practice.
离开实践就没有知识。

12. It seems to me that they were very much aware of creating a distinctive and sort of consistent presence in the marketplace, which you could call a brand.

be aware of意识到
例句：He is aware of his rudeness.
他意识到自己的粗鲁。