百年来首支展现女性体毛的剃刀广告赢得用户喝彩

An advertisement for razors that actually depicts women shaving their body hair has been hailed with cries of “finally” and “it was about damn time”.

一则直接展现女性剃除体毛场景的剃刀广告赢得了观众们的称赞，她们欢呼“终于有这样的广告了”、“早该这样了”。

Billie, which calls itself “a female-first shave and body brand”, says its ad is the first in decades of advertising to show women actually shaving their body hair.

“比利”自称是“女性优先的剃毛与美体品牌”，该公司表示，这则广告是行业数十年历史中第一个直接展示女性刮除体毛的场景的广告。

Ads for men’s razors frequently show men trimming and grooming their beards. Products marketed at women typically show them shaving legs or armpits already rendered completely hairless.

男性剃须刀的广告会频繁地展示男性修剪和整理他们胡须的画面。而面向女性的产品通常展示的是她们那已经被刮好的、完全没有体毛的腿部或是腋下。

As well as showing women shaving their legs, the Billie ad shows women combing and blow-drying underarm hair.

除了展示女性剃腿毛，比利公司的广告还展示了女性梳理和吹干腋下的毛发。

On its website, the company, which launched in 2017, says: “Shaving companies have always been created for men which may explain why we’re still overpaying for women’s razors.”

这家于2017年成立的公司在其网站上说：“剃刀公司一直都是为男性创造的，这或许可以解释为什么我们仍然为女性剃刀支付过高的费用。”

The campaign for the subscription razor service, which is currently only available in the US, has drawn positive reactions on social media.

订阅剃刀服务的活动目前仅在美国开展，目前在社交媒体上引起了积极反响。

The idea that shaving was a choice also earned plaudits. “Shave, don’t shave, but bottom line is we all have hair” one commenter said, noting that at the conclusion of the ad not all of the models have shaved their underarm hair.

剃毛是个人的选择，这种理念得到了赞扬。一位评论家在注意到广告结尾处并非所有的模特剃了腋毛之后说：“剃也行，不剃也罢，底线就是承认我们都有体毛。”

Billie co-founder Georgina Gooley said: “Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice. It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed.”

比利的联合创始人乔治娜·古利说：“只展现光滑无毛的腿部似乎成为了一种陈旧的展现女性的方式。我们一直说是否剃毛是一种选择。那是你自己的毛发，没有人有资格告诉你该如何处理它。能够发起这样一个宣传运动来帮助人们正视体毛的存在，并改变单一、狭隘的呈现女性形象的方法，我们很开心。”