体坛英语新闻:Spanish soccer clubs dig China market
MADRID, May 7 (Xinhua) -- Spanish La Liga club Betis announced Monday that they will carry out a tour of China this summer.
Club President, Miguel Guillen explained that the club's first ever trip to Asia will see them play English Premier League outfit Fulham in the Nanning Tournament and that the club also has a game programmed against Chinese side Shenzhen Ruby.
"This is a very important step forward for us, not just from an economic point of view, but also from a question of marketing an communication and in getting out name known in Asia," explained Guilen.
"Our project in Asia is medium to long term and Betis is opening up to Asia with a sporting, economic and educational project. This is much more than going to play a friendly game. Both the governor and the organizer have received Real Betis with maximum honor," said the club President.
Betis will not be the only Spanish side to visit China this summer, given that Villarreal will also be carrying out part of their pre-season training in the country, which they have previously visited on two occasions.
Meanwhile Monday also saw another Spanish side, Valencia, sign an extension to the club's shirt sponsorship deal with Chinese solar power company, Jinko Solar, who already sponsored the club's shirts in the second half of the current season in which the club has assured a third place finish behind Real Madrid and FC Barcelona.
相关文章
- 体坛英语新闻:Chelsea, Leicester draw, Everton-Man City postponed due to COVID-19
- 体坛英语新闻:CBA roundup: Shanghai snaps Guangdong's 9-game winning streak, Fujian smashes Nanjing
- 体坛英语新闻:Messi grateful for Ballon d'Or Dream Team spot
- 体坛英语新闻:New York nurse receives COVID-19 vaccine, kicking off state inoculation
- 体坛英语新闻:Flick's lucky hand: Paris pupil Coman securing Bayern's glory
- 体坛英语新闻:Thiago Alcantara says Bayern did "terrific job" to win Champions
- 体坛英语新闻:Champions League newcomers Rennes start Ligue 1 campaign with draw at Lille
- 体坛英语新闻:All French semifinal after PSG beat Arsenal and Lyon defeat Bayern Munich in Women's Champio
- 体坛英语新闻:Tough PSG beat Arsenal to book semi-final against Olympique Lyon in Women's Champions League
- 体坛英语新闻:Colombia playmaker Quintero poised for Shenzhen FC move