欧美文化:Global Media Congress kicks off in UAE

ABU DHABI, Nov. 26 (Xinhua) -- The third Global Media Congress kicked off at the Abu Dhabi National Exhibition Center (ADNEC) in the United Arab Emirates (UAE) on Tuesday, bringing together global media leaders, innovators, and policymakers.

Organized by the ADNEC Group and the Emirates News Agency, the event runs through Nov. 28, focusing on discussions on the future of the media industry and ways to address challenges and grasp opportunities in the rapidly evolving media landscape.

In his keynote address at the opening ceremony, Abdulla bin Mohammed bin Butti Al Hamed, chairman of UAE's National Media Office, emphasized the UAE's role as a global hub for media innovation and collaboration and highlighted the congress as a platform for fostering meaningful partnerships, unlocking new opportunities, and addressing the media sector's transformation driven by digital advancements.

Through interactive sessions, workshops, and panel discussions, the congress will explore emerging technologies, sustainable business models, and engaging storytelling techniques, offering practical insights for professionals to adapt and thrive.