2012奥运会英国队队服设计师
被喻为“天之骄女”的斯特拉·麦卡尼,用自己的行动谱写了欧洲服装设计史上的传奇。2005年,斯特拉·麦卡尼首次跨足运动品界,与Adidas展开合作大计,推出专为女性设计的运动系列。尽管她的设计价格比普通运动服要贵得多,但是却畅销欧洲和亚洲。如今2012年的伦敦奥运会即将展开,英国队队服的设计重任由她来承担,今年的十月将与大家见面,让世人不由地期待……
Fashion designer Stella McCartney is supporting the Great Britain Team in the only way she knows, by designing the sports kit for British athletes at the 2012 Olympic Games.
"It is like honestly once in a life time opportunity to be appointed creative director for Team GB, Olympics and for the Paralympics as well. It's incredible. It's beyond anything I could ever dream of." said McCartney about her new job.
As the creative director of Adidas, McCartney has designed various sportswear for the brand, but designing the kit for the Olympics is different.
"To work on the competition wear for the Olympics is kind of insane, as a fashion designer you don't think to yourself I'm going to get the opportunity to work with athletes at that level, the Olympic Games. It really is such an incredible thing to have any kind of contact with as a designer."
Addias have provided the kit for the athletes since 1984 and chosen McCartney as the designer for the 2012 Olympic because they wanted to have the most stylish and performance-enhancing outfits in the competition.
"The main thing I want to do is to not in any way sort of get involved with making their performance not at its best. So for me I want to make them the best they can be. In order to do that I'm obviously working with incredibly technical fabrics, I'm dealing with silhouettes perhaps I wouldn't normally work with. So there are challenges, I have a million challenges. I have to make it look good on telly, I have to make it feel good for the athletes, I have to make it work. Technically it has to do its job. And you know there's a million challenges, but I think they're all good challenges, you know, I like a challenge." McCartney talked on the challenges of designing the kit.
The athletes' presentation suits and village wear will also be provided by Adidas.
McCartney's relationship with Adidas goes back to 2004 when she launched her first range for women with the brand.
The Team GB kit will launch in autumn 2010.
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