2015考研英语阅读热点之广告

 There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

【问题】The author deems that the well-known TV personality is ________.

[A] very precise in passing his judgement on advertising

[B] interested in nothing but the buyers' attention

[C] correct in telling the difference between persuasion and information

[D] obviously partial in his views on advertising

【翻译】最近我听到一位著名电视人宣称他反对广告，因为广告意在劝诱而非提供信息。他把两者区分得过于细微，因为广告不可避免地要劝说消费者。

如果广告的内容仅仅限于提供信息（虽说这不是不可能做到的，但它本身也是很难做的，因为哪怕是挑衬衫颜色这样的细节也带有几分劝诱性），那会令人生厌，以致没人再去理会。但也许这就是那位著名电视人所希望看到的。

53. The author deems that the well-known TV personality is ________.

作者认为有名的电视人怎么了？

[A] very precise in passing his judgement on advertising

很精确的传递了对于广告的判断

[B] interested in nothing but the buyers' attention

只对购买者的注意力感兴趣

[C] correct in telling the difference between persuasion and information

正确的区分了说服与信息

[D] obviously partial in his views on advertising

对于广告的观点是片面的

【解析】题干是在问作者对于这个著名电视人的判断。A和C两个选项是正面的判断，B是中性的判断，D是负面的判断，因此可以很容易根据原文找出作者对于其判断是负面的。因此答案只能是第四个选项。ABC三个选项都属于是视觉干扰，用一些文中出现的单词拼凑出一些选项，这些都不是作者对于这个广告人的判断。

【相关真题拓展】

1995 年考研英语阅读理解中就有一篇论述广告在现代社会经济生活中地位的文章。作者在开头全面肯定了广告的作用，认为花钱做广告是值得的，接着列出它给社会带来的诸多益处。最后通过驳斥广告重在劝说而非提供信息的观点，指出广告具有劝诱性是无可厚非的。无独有偶，在2013年中涉及“广告”类题材的文章同样入选当年考研真题，指出当今的网络广告商正通过追踪网络消费者的行为及喜好来更精准地投递广告，从而减少他们的广告预算。

各位考生，再坚持几十天，将来的你，一定会感谢现在拼命努力的自己。预祝各位考生都能在考试中取得自己满意的成绩！