商务英语口语对话:品牌发展的重要途径

A:Which of the steps are you focusing on in brand growth?Awareness,understanding,acceptance,or loyalty?

B:We're working on different steps in different areas.For example,our Corbert line is thriving in American markets,we've already reached the loyalty stage.In Asia,however,it's a different story.Most people haven't even heard of Corbert,so we're working on awareness through a lot of product launches and related activities.

A:What are you doing to increase understanding in the European sector?

B:Understanding comes from product differentiation.We get that through product demonstrations,literature,expert testimonials,and the like.