商务英语播客 第33课:发起新广告运作

Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
今天我们将要为中级水平的听众开播第一节商务英语播客。这将成为每个月的固定的新节目。大多数实际，我们都会涉及到和当今高级商务英语播客相似的话题，但是文章和词汇将简化以便更适合中级水平的听众。

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
今天的话题是有关市场，尤其是Reebok的新广告运作和口号。

Key Vocabulary:
1. to launch – to release a new product
2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
3. to motivate – to get people interested in something
4. take a swipe at something – take a hit at something or to make fun of something.
5. slogan – a short memorable phrase used to promote a product.
6. strategy – a plan or approach intended to achieve a major aim or goal.
7. compete – to try and win a game or to gain an advantage over somebody.
8. competitors – other companies that Reebok is competing against.
9. purportedly – to claim to do or say something.
10. ties to something – connections.
11. celebrity endorser – a famous person who publicly promotes a product.