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外贸英语口语学习教程第34期:贸易对象(1)

2012-01-01来源:和谐英语

能言善辩
Do you think it's necessary to do export market research before exporting? 你认为出口以前进行市场调查有必要吗?

Yes, I think so. 是的,我认为有必要。
I share the same view with you. 我与你有同感。
Of course! 当然了!
Actually, it must be done. 事实上,这是必须做的。

What's the function of international market research? 国际市场调研的作用是什么?

The single most important cause for failure in international business is insufficient preparation and information. 在国际贸易中唯一失利的重要原因是不充分的准备和信息。
International market research permits the firms to take into account different environments, attitudes, and market conditions. 市场调研能使公司考虑不同的环境、态度和市场条件。
With the development of the Internet, this research has become less complicated. 随着因特网的发展,这种调研已经变得不那么复杂。
The search for information must always begin with an object. 进行信息方面的调研首先要有一个目标。

How to select a market? 怎样选择市场?
The exporter starts with the whole world, and with the crude statistical selection device. 出口商开始时选择的范围是整个世界,用的是未经分析的统计选择方法。
After he narrows down his search he looks more closely at the details. 他缩小调查范围以后,就会对细节更加注意。
When selecting a target market, you should concentrate on one or two markets to start with. 选择目标市场时,首先应该集中在一两个市场上。
Do not overlook the smaller, less obvious, perhaps less competitive markets. 不要忽略了较小的、不太明显的、竞争可能不太大的市场。