外贸英语口语学习教程第35期:贸易对象(2)

The importance of the export research  出口研究的重要性
A: The environment varies greatly because of differences in language, customs and traditions.
B: Yes. This gap can be filled by export market research before exporting.
A: But the importance of the export research is often neglected by the manages.
B: That's right. They do not appreciate its value and consider it to be a luxury.
A: Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
B: Exactly.