外贸英语口语学习教程第176期:广告营销之杂志广告

Advertisement in a magazine 杂志广告

A:How much does it cost if I want to have an advertisement in a magazine?
在杂志上做好的广告需要花多少费用？

B:That depends on the kind of ads you want to have, for example whether you want to have an ads with colorful pictures or not. Normally, ads in black and white are cheaper.
这要取决于做彩色的还是黑白广告。黑白广告比彩色广告费用上要低得多。

A:Well, I think we need ads with colorful pictures.
哦，我想我需要彩色的广告。

B:But it is relatively dearer.
但是那样就贵很多了。

A:Color advertisement will have a better effect.
彩色广告会有一个更好的效果。

B:Yes. Maybe at first you can have a few more small ads than several bigger ones.
那是的，或许在初期多做小广告比仅做几个大广告要好得多。

A:I didn't get what you said.
我不明白你的意思。

B: I mean if it is under the same condition, the frequency you have for your ads is more important than the specification of your ads.
我是说如果其他情况相同，广告次数比广告规模更重要。

A: That sounds very reasonable.
那听起来很有道理。