外贸英语口语学习教程第177期:广告营销之电视广告

Advertisement on TV 电视广告

A: This is a very competitive market. We've got to come up with a few clever strategies in order to keep our place on top.
这是个充满竞争的市场，我们不得不想出几个更聪明的办法来保持我们的领先地位。

B: What's your suggestion?
你的建议呢？

A: As far as I know, you only advertised in newspapers. It is far from enough.
据我所知，您的产品仅仅做了印刷广告，这远远不够。

B: Really?
真的？

A: I think we should have advertisement on TV.
我认为你应该做电视广告。

B: I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.
我知道电视广告会给观众留下深刻的印象，但是电视广告太贵了。

A: However, TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions.
但是，电视广告是很生动的和吸引人的。电视广告的不断播放将会扩大我们的产品的知名度，并能奠定我们的品牌地位。

B: En...
嗯……

A: Not right at the moment. But with the development of the company, you will need to spend more money on having more expensive ads.
不是现在做。但是随着公司的发展，您就要做些贵的广告了。

B: I will think about your suggestion, and discuss it with the sales department.
我会考虑您的建议，和销售部讨论一下。

A: By the way, there are the two ads I designed for you. Would you like to have a look at them?
顺便说一下，这是我给设计的两份广告，您想看一下吗？

B: Thank you. They look very attractive.
谢谢。看上去很吸引人。