外贸英语口语学习教程第178期:广告营销之媒体组合

The right media mix 媒体组合

A:We've done some tactical planning already. Our main goal is to establish brand awareness among our target audience. We think we've come up with a good plan.
我们已经完成一些战略计划，我们的主要目标是在目标顾客中建立起品牌知名度，我们认为我们已经提出一项不错的计划。

B:What media do you plan to use?
你们打算用什么媒体？

A:We want to use the right media mix to reach our target market, for example, TV and magazine advertisement. Both are attached with some coupons and these are some slight differences between them.
我们打算使用正确的媒体组合来达到市场目标，例如采用电视和杂志广告。两种广告都附有优惠券，两份优惠券略有不同。

B:Why?
为什么？

A:As we are investigating both the two advertisements.
因为我们对这两种广告都作跟踪调查。

B:I can't catch you.
我听不明白了。

A:What I mean is there are some special marks in the two copies of coupon and so we may know which ad has a better effect!
我的意思是我们在这两份优惠券上设有的特别的数字记号，这样就能看出哪份广告反响更强。

B:Excellent.
棒极了。

A:Then we can decide which one we should choose and as a result we can save some money on the ad.
那么我们就能决定以后使用哪种广告，免得浪费了广告费。