托福阅读素材：借节日涨士气的7大招数

　　3. Sending cards.

　　3、寄贺卡

　　Right now it’s probably easy to remember the last time you received aphysical card, with astamp and a handwritten address. But by March you’llprobably have to think back threemonths to remember how it felt knowing someonetook the time to think of you.

　　现在你也许很容易记起上一次收到带有邮票和手写地址的贺卡的情形。但到了3月，你也许得翻出3个月前的记忆，才能想起被别人花时间思念的感受。

　　If it’s true for you it’s probably true for some people who are importantto your business. Theymay be prospects you haven’t worked with yet, referralsources you haven’t talked to for awhile, or even ex-employees who’ve gone on tobigger things but might be your best source oftalent and clients if you keep therelationship fresh. Anyone who showed up on your gratitudeinventory shouldprobably go on your “just because” greeting card list.

　　如果对你来说确实如此，那么对于那些对你的公司至关重要的人来说，也很可能是这样。他们也许是你还没有与之合作的潜在顾客，也许是你还没有与之深谈的推介来源，甚至有可能是为了追逐更大目标而离开公司，但只要你保持联系就依旧是你最好的人才和客户源的前员工。任何出现在你感谢清单中的人，也许都应该收到你心血来潮的贺卡。

　　4. Giving gifts.

　　4、送礼物

　　Do you know when you’ll find the most sugar in your dentist’s office? Yougot it, betweenThanksgiving and New Year’s. That’s because general dentistsrefer business to dentalspecialists. So every year they get an avalanche ofgifts from the practices who have receivedtheir referrals. And, as ironic as itmay be, most of those gifts are sweets.

　　你知道摆放在牙医诊所的糖果什么时候最多吗?猜对了，就在感恩节和新年期间。那是因为普通牙医会给牙医专家推荐业务，所以每年他们都能收到那些获得推荐的诊所送来的礼物。可能有些讽刺的是，大部分礼物都是糖果。

　　Gifts are sweet any time of year. In fact, they’re even sweeter when theyaren’t anticipated, orexpected. You don’t have to give big gifts, it might justmean spending a little extra time with aclient or making a small contribution toa cause you know an employee holds dear. It’s morethan the thought that counts,but it’s the thought that counts the most in building meaningfulrelationshipswith your referral partners, prospects, employees and friends of thebusiness.