2014年职称英语考试理工类A级模拟题四

51、根据材料，回答{TSE}问题。
Importance of the Public Image
     Public image refers to how a company is viewed by its customers, suppliers, andstockholdes (股东), by the financial community, by the communities in which it operates,and by the federal and (51)__________ governments. Public image is controllable to a (52)__________extent, just as the product, price, place, and promotional efforts are.
      A firm's public image (53)__________ a vital role in the attractiveness of the firm and itsproducts to employees, customers, (54)__________ to such outsiders as stockholders, suppliers,creditors (债权人), government officials, as well as (55)__________ special groups. With somethings, it is impossible to satisfy all the diverse publics : for example, high quality products andservice standards should bring almost complete approval, (56)__________ low quality products and service would receive wide (57)__________
     A firm's public image, (58)__________ it is good, should be treasured and protected. It is a(59)__________ asset that usually is built up over a long and satisfying relationship of a firm with itspublics. If a firm has (60)__________ a quality image, this is not easily countered or imitated bycompetitors. (61)__________ an image may enable a finn to charge higher prices, to woo (追求)the best distributors and dealers, to attract the best employees, to (62)__________ the most favorablecreditor relationships and lowest borrowing costs. It should also allow the firm's stock tocommand a higher price-earnings ratio than other firms in the same industry (63)__________such agood reputation and public image.
  A number of factors affect the public image of a corporation, (64)__________ physicalfacilities, contacts of outsiders with company employees, product quality and dependability,prices (65)__________, customer service, the kind of advertising and the media and programsused, and the use of public relations and publicity.

请在第__(51)__处填上正确答案。
A．foreign
B．local
C．world
D．huge

52、请在第__(52)__处填上正确答案。
A．consistent
B．considerable
C．considerate
D．free

53、请在第__(53)__处填上正确答案。
A．establishes
B．plays
C．makes
D．obtains

54、请在第__(54)__处填上正确答案。
A．but
B．however
C．and
D．as

55、请在第__(55)__处填上正确答案。
A．changing
B．variable
C．deviated
D．diverse

56、请在第__(56)__处填上正确答案。
A．while
B．when
C．as
D．and

57、请在第__(57)__处填上正确答案。
A．resistance
B．acceptance
C．agreement
D．support

58、请在第__(58)__处填上正确答案。
A．how
B．if
C．which
D．since

59、请在第__(59)__处填上正确答案。
A．valuable
B．worthless
C．worthwhile
D．satisfactory

60、请在第__(60)__处填上正确答案。
A．copied
B．developed
C．projected
D．learned

61、请在第__(61)__处填上正确答案。
A．With
B．Such
C．Like
D．Because

62、请在第__(62)__处填上正确答案。
A．explore
B．inspect
C．suspect
D．expect

63、请在第__(63)__处填上正确答案。
A．with
B．without
C．in
D．of

64、请在第__(64)__处填上正确答案。
A．including
B．excluding
C．concluding
D．secluding

65、请在第__(65)__处填上正确答案。
A．advantage
B．disadvantage
C．increase
D．range