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超有创意的人行横道广告

2011-05-28来源:ODDEE

9.  St. Louis Symphony Crosswalks圣路易斯交响乐人行横道

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.
由于游击营销通常跟时尚前卫的品牌联系起来,圣路易斯交响乐和传动广告企图改变这个观念。使用大量的蜡纸和喷雾粉笔将城市里所有的人行道都变成活页乐谱,宣传即将来临的音乐会,并吸引一批新的年轻人。

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.
传动广告是密苏里州圣路易斯市中心一家全方位服务的广告公司,专门设计一些非主流广告。它是圣路易斯唯一一家在晚上为当地和国家艺术家提供服务支持的免费艺术馆。

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