英国网购遇冷 百姓更爱传统购物方式

　　But that does not mean that they provide a satisfactory experience, researchers say. As well as all the angst about missing items, late deliveries and strange substitutions, there is also a widely held suspicion that fresh products, such as vegetables, bread and milk, are often too close to their use-by dates.

　　此外，网购的普及其实并没有将食品的传送速度与效率达到最佳的契合点，有很多家庭主妇抱怨：“网购经常少这样、少那样不说，快递的速度还不能按时，食品送到了也不能吃了。况且，购买食品时，还附赠奇奇怪怪的附加品，经常让人哭笑不得。”

　　Dr Chris Hand, one of the researchers from Kingston University’s Faculty of Business and Law, which carried out the study, said many who have tried web stores to buy groceries are going back to bricks and mortar. ‘When someone starts buying books or music online they don’t normally stop and go back to bookshops or CD sellers,’ he said. ‘But that’s exactly what is happening with many online grocery shoppers.’

　　领衔这项调查的专家Dr Chris Hand说：“原先着迷于在家就能享受美食的宅男、宅女们开始厌恶了网购的缺点，重新回到实体店中找回购物的快感。然而，网购在食品领域的停滞并不阻碍它在其他领域的快速发展，比如：书籍、CD等这种文化用品，大家还是倾向网购，因为这样还是更省钱、更划算。”