八大成功习惯：像成功人士一样思考

Ideas are easy—I bet you can come up with 10 new product or service ideas within five minutes right now, if you had to. And because new ideas are plentiful, they are not worth very much. As with anything else, if there is a glut—of ideas, in this case—the value goes down.
想法唾手可得——我敢打赌，如果赶鸭子上架的话，你能够在五分钟内提出关于产品或者服务的十个新点子。而且因为从来不缺，这些新想法没什么价值。和任何其他东西一样，如果供过于求，其价值会下降，在这里指的是点子。

Besides, there is no guarantee anyone will buy the great idea you have come up with. If you start with the idea, you need to go in search of customers. If you begin with the need, you already have a market—the people who need what you have.
另外，未必会有人买你想出来的这个好主意。如果你从创意着手，就必须去寻找顾客。而如果你从需求入手，你已经拥有了一个市场——那些人需要你的想法。

If you can discover a market need you can make a fortune. But intriguingly, that is not the primary motivation of the most successful entrepreneurs, and that brings us to the next point.
如果你能发现市场需求，你就能赚得大钱。但有趣的是，那并非最成功的企业家们的主要动力，于是我们就研究出了下一点。