八大成功习惯：像成功人士一样思考

The best entrepreneurs don’t have making a fortune as their goal, as they start off. Wealth is just (an extremely pleasant) byproduct.
创业初期，最优秀的企业家没有将财富作为他们的目标。财富只是这个过程中一种令人非常愉快的副产品。

Why not focus on gaining wealth? Well, if your primary objective is to get rich quick, you are bound to cut corners, short-change your customers, and fail to take the time to truly understand what the market needs. And that is true whether you are trying to get your company off the ground, or are introducing a new product or service in order to make this quarter’s numbers.
为什么不专注于获取财富？好吧，如果你的主要目标是快速致富，你势必会偷工减料，欺骗你的顾客，而不会花时间去真正了解这个市场的需求。的确如此，无论你是在努力推动公司起步，还是推出一款全新产品或者服务来完成这个季度的业绩。

Instead, they identify the market need we talked about in point 2, and get to work.
相反，他们能够识别我们在上述谈到的市场需求，开始工作。