突发CEO闹绯闻 公关危机的正确做法

Move fast, but not too fast. Meg Whitman was caught off-guard for detailed questions about her voting record when she announced her bid for governor in 2009. "She was not ready for her close-up," the authors say. The result was a gut punch to the campaign. Get the small facts worked out before the big reveal or disclosure.

迅速行动，但不能太快。梅格•惠特曼2009年宣布竞选州长的时候，她被几个询问投票记录的细节问题搞得措手不及。“她还没有做好面对特写镜头的准备，”几位作者写道。她的竞选活动由此遭受重创。发布或披露重大消息前，最好先理顺一些看似微小的事实。