突发CEO闹绯闻 公关危机的正确做法

The poster boy for this rule is Gavin Newsom who, facing reports of an affair, told the press, "everything you've read is true," gave a dignified apology, and didn't address it again. He revealed all, deflated speculation, and then "had the discipline to shut up."

这条规则的代表人物是加文•纽森。这位陷入外遇丑闻的旧金山市市长对媒体说：“大家读到的一切报道都是真实的。”然后不失尊严地发表致歉声明，并且再也没有回应过此事。他披露了一切，抑制住了漫天飞舞的谣言，然后“极其克制地保持了沉默。”