世界上最有权势的100人V：40-49岁权势人物

Best-selling author of the Harry Potter series
畅销书哈利波特系列作者

What makes her powerful: Rowling, who ignited a new generation of readers with her magical series, became the first billionaire author. She's still cashing in on the boy wizard 17 years later. In an uNPRecedented move, she retained the digital rights to her novels, rather than signing them over to her publisher, and launched an online store so she can sell the e-books directly to consumers. The Pottermore site allows Rowling to reap 100% of everything she sells.
权势所在：罗琳用她的系列魔法故事书，燃起了新一代读者的热情，这也使她成为了第一个亿元收益的作家。现在，她还在从这个17岁小男巫故事中获益。罗琳现在仍然持有小说的电子版权，她并没有把版权出让给发行商，而是自己经营着网上商店，这样她就可以直接把电子版卖给读者。罗琳这样的举动是前所未有的。The Pottermore site网上书店让罗琳获得了100%的利润。