实体书店与网络书店的激烈竞争

短语讲解：

1. He says the company is well aware of the implications of what it's doing.

be aware of知道; 意识到
例句：Are you aware of the danger?
你意识到危险吗?

2. Given that we are building up an online platform selling all kinds of products, this is something that we've got to do right now.

build up逐步建设；逐步建立；逐步形成
例句：They came to this country and built up the family business.
他们来到这个国家，逐步建立了这份家业。

3. The low prices have urged other major online booksellers to cut profits in order to maintain consumers.

in order to为了
例句：We started early in order to arrive before dark.
为了在天黑前到达,我们很早就动身了。

4. It's likely that when the newer generations like those born in the 2000s grow up, their shopping habits may mainly consist of online purchases.

grow up长大, 成熟
例句：Tom wants to be a coach when he grows up.
汤姆长大后想当教练。
consist of由…组成，由...构成
例句：The atmosphere consists of more than 70% of nitrogen.
大气中含有 70% 以上的氮气。

5. From Shanghai's Mr Scholar bookstore to foreign ventured Bertelsmann Chains, and from some Sanlian bookshops to the recent O2Sun bookstores, many non-government subsidized bookstores which once were filled with bustling customer flows are now dying off, one by one.

fill with (使)充〔挤〕满
例句：His eyes filled with tears as he looked lovingly at her.
他深情地望着她, 眼里充满了泪水。
die off相继死去，一个个死掉；绝种；顺次枯死；(声音等)逐渐消失
例句：Those languages are in danger of dying off.
那些语言正处于消亡的危险之中。

6. I suggest that the private-owned book stores should be exempt from taxes.

be exempt from被免除，可免除
例句：These goods are exempt from customs duties.
这些货物免征关税。

7. Some online book sellers like Amazon.cn have tried to cope with these trends by making friendly overtures to privately owned bookstores which are struggling to survive on urban Chinese streets.

cope with对付…
例句：I don't know how she copes with looking after her family and doing a full-time job.
既要照顾家庭又要工作, 我不知道她是怎样应下来的。